Voice & Data conducted survey over 30 mobile handset firms both multi- national and Indian which included the selling feature phones, multimedia phones, enterprise phones and smartphones in India for the year 2011-2012 and has found that India’s specific revenues of mobile handset manufacturers including Nokia, RIM and LG, led by de-growth in feature phone sales and lower average selling values pulled down industry-wide sales by five per cent to Rs. 31,215 crore in the previous year which was upto Rs. 33,031. The survey also says that the main dwell of household handset makers like Micromax and Spice which are feature phones saw an unenthusiastic growth. And few companies saw a marginal rise with their entry level smartphones.
CyberMedia group’s journal Voice&Data conducted an annual survey on Indian Telecom industry and even that shows that the characteristics of the total revenue has also droped to lower average selling values (ASVs). Ibrahim Ahmad Voice&Data’s Group Editor said that, “Indian mobile phone brands that had hoped to make a mark by sourcing Chinese handsets and selling them only on the price plank were in for a big surprise.
These players will have to quickly rethink their product, marketing and service strategy afresh to put their house in order,” he also added that, “As consumers look for applications beyond voice and SMS the market will see fight for high end feature phones and smart phones intensify further. Consumers can also look forward to steeper price drops and more features in the same price.”
Though India is one of the fastest growing telecom markets in the world but as per the survey in the last few months, the growth rate has gone down from monthly additions of 12-15 million to 7.99 million in May 2012. The survey shows that Nokia taken its headship with 38.2 percent share. However, its revenues have fallen 7.7 percent to Rs. 11,925 crore in 2011-12 from Rs. 12,929 crore in 2010-11. The Finnish company gone astrayed market share in smartphones and multi-media segment to Samsung, HTC and Apple, among others, but made an advance in the dual SIM phones category.
As per Voice&Data on the other hand Samsung which is Korean handset colossal, saw its revenues growing 38 percent to Rs. 7,891 crore in 2011-12 from Rs. 5,720 crore in the previous financial close. It had a market share of 25.3 percent, gratitude to its well-to-do manufactured goods collection which are based on Windows, Android and Bada operating systems. Samsung’s Galaxy Note, a hybrid between smartphone and tablet beaked the new ground and made a sell of 40,000 units every month since the launch in late 2011.
Micromax which is a home-grown handset company ranked third on the list with revenues of Rs. 1,978 crore with a market share of 6.3 percent. Its revenues went down by 13 percent compared to the previous fiscal. BlackBerry maker Research in Motion’s (RIM) ranked fourth in the list because its revenues dropped 25 percent to Rs. 1,460 crore whose market share is 4.7 per cent. LG saw sheer fall in the revenues, which fell by 57 per cent to Rs. 780 crore in 2011-12 from Rs 1,834 crore in 2010-11. On the other side Taiwanese handset maker HTC, saw its revenues grow more than the double to Rs. 923 crore in 2011-12 from Rs. 450 crore. Its market share stood at three percent.
Other main companies that made its place in the Top 10 list include Spice (Rs. 790 crore), Huawei (Rs 760 crore) and G’Five (Rs 670 crore).