India’s third largest mobile services operator Idea has won many titles like the ‘Best Brand Campaign’ at the esteemed World Communication Awards 2012, three Awards at the ET Telecom Awards 2012, in the following categories Customer Experience Enhancement, Excellence in Marketing and Innovative products. Idea has as stepped into the world of Smartphone launches a year ago and has recently launched a new dual sim android 3G Smartphone Ivory. ‘Idea Ivory’ was disclosed in the Indian market by Idea’s Brand Ambassador, Mahesh Babu (Tollywood Superstar).
Sony Xperia ZL Design
The Sony Xperia series have come out with the new Smartphone called Sony Xperia ZL. Where the Sony Xperia Z is decorated out in layers of glass, the Sony Xperia ZL’s rear is topped with plastic. This construction doesn’t make it slimmer than its more expensive sibling. The phone weights 151gms with dedicated camera buttons.
The second largest two-wheeler maker Bajaj Auto launched its new offering, the Discover 100T (Tourer) on Monday. The 100-cc bike boasted a patented 4-valve DTS-I technology The source says that it expects to sell around 45,000 units of its new 100-cc bike, the Discover 100T, every month. The Discover 100 T positioned at the upper-end of the mass market, is pitched against the Dream Yuga from Honda (Rs 48,000) and Passion Pro from Hero MotorCorp (Rs 40,300), and priced at Rs 50,500 (ex-showroom Delhi).